A maneuverable fishing lure for attachment to a fishing line includes a lure body including a first end and a second end. An attachment means joins to the fishing line where a retrieval of the fishing line imparts motion on the lure through water. A rudder is pivotally joined to the lure body proximate to the first end. The rudder is pivotal between a first position and a second position about a pivot axis substantially perpendicular to an axis extending through the first end and the second end. With the rudder in the first position, the motion causes the lure to travel through the water in a first direction. With the rudder in the second position, the motion causes the lure to and travel through the water in a second direction. A change in the motion causes the rudder to pivot between the first position and the second position.
