The soft cheese layer (4) is moved to the packaging position supported on a cloth (3) which is wound onto a roller (11). The loading edge of the cheese is held by a baffle (21) while a cutter (22) cuts off a metered strip. This is pressed into individual packs (K) by a second servo drive (23). The strip is moved onto a secondary feed and the second servo drive has spaced cutters to cut the measured blocks. The cheese is supported between upright walls at all times. USE/ADVANTAGE - Acccurate packaging of cheese with flow line prodn.e