An automatically retractable pet leash, comprises a casing or guard (10) inside which is a winding device of a cord or ribbon that protrudes from the casing or guard (10) through an aperture (13), and a braking mechanism operated by a pushbutton (12), and also comprises a handle (11) for gripping the leash with one hand. It also comprises a protective shell (14) designed to protect the casing or guard (10) from knocks or blows that can damage it; the casing or guard comprises at least one housing designed to accommodate by snap-fitting, when used, at least one coupling or ribbing element foreseen on the body of the protective shell (14) in such a way as to hold the protective shell (14) locked against the casing or guard (10).