The present invention discloses an endoscopic imaging apparatus, an endoscopic imaging system and a method of using the same. The endoscopic imaging apparatus includes a diagnostic imaging means, an external control device and an ingestible capsule endoscopy. The external control device positions and/or orientates the capsule endoscopy in a target area. The diagnostic imaging means is included in the capsule endoscopy for diagnostic imaging of a target area under the control of the external control device.