A measurement apparatus according to the present disclosure including a plurality of transparent electrodes provided on a surface of a display, an acquisition part acquiring an imaging signal obtained by imaging the surface of the display from an inside of the display, a configuring part configuring electrode pair candidates from the plurality of transparent electrodes based on the imaging signal acquired in a state that a subject touches the surface of the display, an electrocardiographic waveform signal measurement part measuring electrocardiographic waveform signals of the subject using respective electrode pair candidates configured, and a determination part determining a measurement electrode pair from the electrode pair candidates based on the electrocardiographic waveform signals measured using respective electrode pair candidates. This measurement apparatus is applicable to, for example, performing a personal authentication process of the subject based on the electrocardiographic waveform signal.
