An apparatus (1) for growing vegetables, mushrooms, ornamental plants and the like, comprising a containment framework (2) associated with at least one technical compartment (3), forming internally at least one cultivation area (4a, 4b, 4c, etc.) and having at least one respective support and containment tray (5a, 5b, 5c, etc.) designed to accommodate the seeds of vegetables, mushrooms or plants to be cultivated, and means for controlling the cultivation parameters, the control means comprising: - means for controlling the climate of each cultivation area; - irrigation means (50) and - lighting means, there being moreover management means adapted to act on the control means in order to control the cultivation parameters as a function of the type of vegetable, mushroom or ornamental plant to be cultivated during the germination step and during the growth step.