To provide a method for producing a poorly water-soluble aromatic compound-containing composition, characterized by having excellent solubility of a poorly water-soluble aromatic compound, and keeping the stable solubility of the poorly water-soluble aromatic compound even after drying.SOLUTION: A method for producing a poorly water-soluble aromatic compound-containing composition has the step of heating (A) a poorly water-soluble aromatic compound and (B) polyvinyl pyrrolidone at 100-180°C in the presence of an aqueous medium.SELECTED DRAWING: None【課題】難水溶性芳香族化合物の溶解性に優れ、乾燥後も安定的な難水溶性芳香族化合物の溶解性を実現する難水溶性芳香族化合物含有組成物を製造する方法の提供。【解決手段】水性媒体の存在下、(A)難水溶性芳香族化合物と(B)ポリビニルピロリドンを100~180℃で加熱処理する工程を含む、難水溶性芳香族化合物含有組成物の製造方法。【選択図】なし