An apparatus (100) for loading fibrous products is described comprising at least one motorised desilaging device (102), at least one first conveyor and at least one container (103). The motorised desilaging device (102) is configured for loading the fibrous products onto the first conveyor. The first conveyor is configured for conveying the fibrous products towards the container (103). The apparatus (100) comprises at least one second conveyor (111) operatively arranged between the first conveyor and the container (103). The second conveyor (111) is configured for receiving the fibrous products from the first conveyor and for distributing such fibrous products inside the container (103). The interaction between the second conveyor (111) and the first conveyor determines the collection point of the fibrous products inside the container (103), so as to distribute such fibrous products evenly, in other words to fill unfilled or empty areas of the container (103).