According to one embodiment, an apparatus for loading vibration is provided. The apparatus for loading vibration has a contacting unit, a first vibration unit, a storage unit and a control unit. The contacting unit is capable of coming into contact with a biological body which pulsates or beats in a contact state of a first contact condition. The first vibration unit provides a self-excited vibration to the biological body through the contacting unit. The storage unit stores a second contact condition which synchronizes the self-excited vibration with the pulses or the beats. The control unit controls the contact state of the contacting unit so as to make the first contact condition become closer to the second contact condition.
