PROBLEM TO BE SOLVED: To perform subjective optometry without causing a subject to recognize a target presentation object.SOLUTION: A subjective optometric device includes: a target display part which includes a target display region where a plurality of partial regions are set beforehand and is capable of displaying a target in each of the partial regions; a user interface for receiving a partial region selection instruction for selecting a partial region and a presentation object selection instruction for selecting a target presentation object from a right eye, a left eye, and both eyes to be examined; and a target display control part for controlling the target display part for causing the target for the selected presentation object to be displayed in the selected partial region. The user interface includes: a display part; and an examination information display control part for causing examination information indicating which of the right eye, left eye, and both eyes to be examined is a presentation object of a target newly displayed in any partial region to be displayed in the display part in response to reception of the partial region selection instruction and the presentation object selection instruction.SELECTED DRAWING: Figure 2