An information processing apparatus includes a processor comprising hardware, the processor being configured to execute: setting an utterance period, in which an uttering voice includes a keyword having an importance degree of a predetermined value or more, as an important period with respect to user's voice data input from an external device; and allocating a corresponding gaze period corresponding to the set important period to gaze data that is input from an external device and is correlated with the same time axis as in the voice data, and recording the corresponding gaze period in a memory.