The invention relates to a pet activity toy comprising a flexible sheet-like mat with an upper surface (S) and a first connector element on said upper surface (S), and one or more pouches, each presenting a compartment, each of said one or more pouches having one or more second connector elements configured for being releasably connectable and reconnectable with said first connector elements, for releasably connecting and reconnecting each pouch to said upper surface (S) of said mat, such as in a plurality of different positions relative to said mat, each pouch being configured to be manipulatable to allow access to or open said compartment, such as while said pouch remains connected to said mat.