The back cream applicator is configured for use with a therapeutic liquid such as a lotion or cream. The back cream applicator applies the therapeutic liquid to a person. The back cream applicator is configured for self-application of the therapeutic liquid. The back cream applicator is configured to extend the reach of the person such that the therapeutic liquid can be applied to locations that are otherwise difficult to reach. The back cream applicator comprises a telescopic handle, a cleansing head, a pump, and a refillable reservoir. The cleansing head applies the therapeutic liquid to the person. The refillable reservoir contains a stock of the therapeutic liquid for use by the cleansing head. The pump is a mechanical device that transports the therapeutic liquid to the cleansing head. The telescopic handle is an extension apparatus that extends the reach of the person.
