The present invention provides a hydrogel patch produced by crosslinking a patch composition which comprises: a natural water-soluble polymer containing one or more selected from the group consisting of macromolecular polysaccharides obtained from bio cellulose, red algae, carob tree, and konjac potato a skin treatment agent containing one or more selected from the group consisting of Sacran, vitamin, a red ginseng extract, an Angelica gigas NAKAI extract, a dandelion extract, an adlay extract, a salmon extract, a broccoli extract, and a mung bean extract a UV blocker containing one or more selected from the group consisting of plant-derived natural substances and organic compounds a pigment showing a light orange color and a colored lotion. The patch for blocking UV rays and maintaining skin temperature according to the present invention contains a natural substance that lowers the skin temperature and a UV blocker, and thus can maintain skin temperature to a certain level while effectively blocking UV rays. Accordingly, the patch can prevent skin damage while effective components thereof can improve skin condition and maintain skin balance, and thus can be utilized for outdoor sports, driving, leisure activities, sports viewing, business advertisement, and the like.COPYRIGHT KIPO 2018