Provided is a thick water-based cosmetic that offers a novel feel on use. The thick water-based cosmetic of the present invention has a viscoelastic ratio of 10 or higher and a viscosity at a shear rate of 1/s of 500 mPa.s or lower before concentration, and changes to the form of a gel having a viscoelastic ratio of 0.5 or lower and a viscosity at a shear rate of 1/s of 70,000 mPa.s or higher when concentrated five-fold by removing the water by drying.本發明提供一種呈現新穎之使用感受之黏稠狀之水性化妝料。本發明之黏稠狀之水性化妝料於濃縮前，黏彈性比為10以上，且剪切速度1/s時之黏度為500 mPa・s以下，於藉由乾燥去除水分而濃縮至5倍時，變化為黏彈性比為0.5以下，且剪切速度1/s時之黏度為70000 mPa・s以上之凝膠狀之形態。
