A cosmetic method for preventing an aggravation of skin condition accompanied with elasticity loss such as sag and a wrinkle is developed. The invention provides the method for preventing an elastic property loss specifically including the step of suppressing the increase in subcutaneous fat. In the step of the present invention for preventing the elastic property loss, the step of suppressing the increase in the subcutaneous fat may include a step of a thermal stimulation. In the step of the present invention for preventing the elastic property loss, the step may include a step of administering to a subject a composition which suppresses an increase in subcutaneous fat. The present invention provides a cosmetic method for preventing an aggravation of skin condition accompanied with elasticity loss, specifically including a step of applying to a skin a method for preventing the elastic property loss of skin.