The invention relates to a coloring material comprising a colored product bound to a solid substrate in which said colored product is a colored derivative of geniposide and/or genipin and/or geniposidic acid and/or an extract of a plant comprising at least one of the abovementioned products and said solid substrate is based on silicate and includes at least one metal cation. It also relates to a process for preparing this coloring material. It also relates to the use of this coloring material in the preparation of a coloring composition, in particular of a cosmetic composition, and to a method for making up the skin or superficial body growths.
