An improved portable, fishing rod holder, for holding the handle of a fishing rod while it is in use and that is capable of being detachably secured to an assortment of environmental support structures, includes: (a) a container whose first end has an opening that is adapted to removably receive a fishing rod handle and whose second end has a threaded hole, (b) a threaded rod having proximal and distal ends, and a thread configuration adapted to allow this rods proximal end to be detachably threaded into the threaded hole of the containers second end, and (c) a plurality of two-part (i.e., active and passive) clamps, each of which is capable of detachably securing this container to one of an assortment of possibly available environmental support structures.