A guidance device applies a magnetic field to a capsule medical apparatus within which a first permanent magnet is arranged when the capsule medical apparatus is introduced into a subject, to guide the capsule medical apparatus within the subject. The guidance device includes a second permanent magnet that is configured to be disposed outside the subject and has a rectangular parallelepiped shape or a polygonal column shape, the second permanent magnet having a first plane containing a magnetization direction and a first direction orthogonal to the magnetization direction, and being configured to confine the capsule medical apparatus within a region facing the first plane. The second permanent magnet has a length in the first direction longer than a length in the magnetization direction.