The invention provides a cleansing concentrate composition for use as a lotion, solution, cream, gel, solid or wet wipe saturant having (a) a first emulsifier selected from group consisting of a polyglyceryl fatty ester, an ethoxylated fatty alcohol, an ethoxylated fatty acid, an ethoxylated sorbitan ester and a mixture thereof, having an HLB between 1 and 9; (b) a second emulsifier selected from group consisting of a polyglyceryl fatty ester, an ethoxylated fatty alcohol, an ethoxylated fatty acid, an ethoxylated sorbitan ester and a mixture thereof having an HLB between 9-16; (c) an emollient; (d) a preservative system and (e) an aqueous solvent. The composition may be free of any humectants and may be formulated for end-user personal care, hygiene, consumer care and cosmetic products such as wet wipes, hygiene wipes, baby wipes, make-up removal solutions, moisturizers, facial cleansers and scalp/hair care products.