A hair coloring shampoo composition and the process of preparation of the same. The aqueous hair coloring shampoo composition comprises a non-ionic surfactant, at least one amphoteric surfactant, at least one betaine surfactant and a cationic dye associated with a pigment and the absence of an anionic surfactant. There are no damage causing ingredients such as H2O2, Ammonia, Sulphate and PPD. This being a hair coloring shampoo, grey coverage / hair coloring benefits are delivered in situ and hence overall process is very simple as shampoo and hassle free / less messy.
