The present invention provides an improved weighted soft-bait fishing lure that includes a jighead assembly, comprising a weight having a generally elongate body with a first longitudinal axis, a hook and a bait keeper means, and a bait having an generally elongate body with a second longitudinal axis, wherein the bait is releasably connected to the jighead assembly at the bait keeper means such that the first longitudinal axis of the weight and the second longitudinal axis of the bait are generally in line with one another.
