PROBLEM TO BE SOLVED: To provide an impression evaluation device.SOLUTION: An impression evaluation device comprises: a physical property information measurement section 1 which measures at least one of first physical property information of a visual system, second physical property information of an auditory system, third physical property information of a tactile sensory system, fourth physical property information of an olfactory system and fifth physical property information of a gustatory sensory system of an object P； a biological information measurement section 3 which measures at least one of first biological information of an automatic nervous system, second biological information of a central nervous system, third biological information of an internal secretion immune system and fourth biological information of an ecological behavior system of a subject Q； and an impression evaluation section which evaluates the subject Q's impression on the object P from the physical property information measured by the physical property information measurement section 1 and the biological information measured by the biological information measurement section 3 by using psychological model which represents relationship between the physical property information and biological information and the impression, and uses at least one of evaluation, activity and potency as an index.【課題】印象評価装置を提供する。【解決手段】印象評価装置は、対象Ｐの、視覚系の第１物性情報、聴覚系の第２物性情報、触覚系の第３物性情報、嗅覚系の第４物性情報及び味覚系の第５物性情報のうち、少なくとも１つの物性情報を測定する物性情報測定部１と、被検者Ｑの、自律神経系の第１生体情報、中枢神経系の第２生体情報、内分泌免疫系の第３生体情報及び生態行動系の第４生体情報のうち、少なくとも１つの生体情報を測定する生体情報測定部３と、物性情報及び生体情報と印象との関係を表し、価値性、活動性及び力量性のうち、少なくとも１つを指標とする心理モデルを用いて、物性情報測定部１により測定された物性情報及び生体情報測定部３により測定された生体情報から、被検者Ｑの、対象Ｐに対する印象を評価する印象評価部とを備える。【選択図】図１
