The present invention provides a method and apparatus for the administration of alcohol to a person, and therapeutic treatments utilizing the method and apparatus. The invention provides an alcohol “patch” in the form of an adhesive patch or bandage-like structure bearing a quantity of alcohol for transdermal delivery to the user. Permeation enhancers, either chemical or structural, may be included to facilitate the penetration of the alcohol through the skin, and for increased efficacy of delivery of the alcohol to the bloodstream of the user.