Animal scent lure systems and devices are provided in which scent element holder devices are employed to removably secure a scent element to an animal decoy, for example, to attract wild animals such as deer. For example, an animal lure device includes a scent element holder device for removably holding an animal scent element. The scent element holder device includes a first connecting element to connect the scent element holder device to a stationary object, a second connecting element for removably securing a scent element to the scent element holder device and an extension arm element connecting the first and second connecting elements. The extension arm element is adapted to maintain the second connecting element offset from the stationary object (e.g., animal decoy) to which the first connecting element is attached.