Methods and apparatus for providing personalized biofeedback therapy to a user experiencing a panic attack are described. The method comprises receiving an indication that the user is experiencing a panic attack, receiving, from a recommendation system, a recommended biofeedback therapy for the user, providing the recommended biofeedback therapy to the user during the panic attack, and transmitting to the recommendation system, information related to the panic attack after the panic attack has subsided, wherein the information related to the panic attack is used to provide an updated recommended biofeedback therapy for the user.