The present invention relates to a dentifrice which does not excessively stain toothbrush bristles, for example, a pigmented toothpaste formulations having a pigment system which comprises (i) a dissolvable or disintegratable film comprising one or more releasable pigments which are released during brushing, and (ii) titanium dioxide, wherein the level of titanium dioxide is 0.01-0.375% by weight of the toothpaste together with methods of making and using the same.本發明係關於不過度染色牙刷刷毛之潔牙劑,例如,含顏料系統之有色牙膏配製物,其包括(i)含一種或多種可於刷牙時釋放之可釋放的顏料之可溶或可崩解薄膜,及(ii)二氧化鈦,其中二氧化鈦之含量按該牙膏之重量為0.01-0.375%;以及其製造及使用之方法。
