There is provided a novel water-in-oil type emulsified cosmetic comprising a diester of neopentylglycol with isononanoic acid. Said cosmetic exhibits not only a refreshed feeling on use without unfavorable stickiness after application, but also a proper oily feeling. There are obtained good affinity to the skin, little occurrence of creasing and/or make-up deterioration, no oily sheen upon the elapse of long periods of time after application, and little irritation to the skin and excellent safety to the skin. In addition, the present cosmetic is able to be removed with commercially available cleansing agents. Moreover, the dispersibility of pigments as well as the storage stability is excellent. A water-in-oil type emulsified cosmetic comprising (A) 10 to 60 parts by mass of a diester represented by the following formula (I): (B) 1.0 to 11 parts by mass of a nonionic surfactant, (C) 0.3 to 11 parts by mass of an oil-soluble and/or water-soluble thickener, (D) 0.1 to 30 parts by mass of fine particles, and (E) 5.0 to 75 parts by mass of water, wherein the total of (A), (B), (C), (D) and (E) is 100 parts by mass.
