There is provided an apparatus and method of operating the apparatus to guide a user in a long-term memory training session. One or more items are rendered to the user in the long-term memory training session (202). A request is initiated for the user to recall at least one rendered item that directly precedes the request (204). A memory strategy applied by the user to the long-term memory training session is determined based on a response received from the user to the request (206). When the memory strategy applied by the user to the long-term memory training session is determined to be a working memory strategy (208), an action is initiated to guide the user to apply a long-term memory strategy to the long-term memory training session (210).