Bracket with a pad for affixing it to a tooth of a patient, with a bracket body that has a slot for receiving an orthodontic wire, and with a channel-like wire guide which has wire guide surfaces for guiding the wire and which is assigned a lateral insertion area for insertion of the wire into the wire guide, wherein the insertion area has, in the longitudinal direction of the wire, a curved section through which the wire can be inserted into the wire guide in an elastically deformed state, such that the wire, on forming back to a rectilinear state, locks in the wire guide, and that the wire guide surfaces enclose the wire in a circle shape, such that the wire is held longitudinally displaceably in the wire guide by the wire guide surfaces and is secured against escaping laterally from the wire guide.