Pigment preparation containing at least one pigment and at least one compound of the general formula CH3—(CH2)n—CH2—O—[(CH2)p—O]m—H. The pigment preparation can be produced by dispersing and drying.It can be used for coloration and/or antistaticization in waterborne color and varnish systems, emulsion paints, printing inks, liquid-ink systems and coating systems.