Active comfort controlled bedding systems (10) include a variable firmness control and/or variable climate control. The active comfort controlled bedding systems (10) generally include a plurality of air bladders (30), each one of the plurality of air bladders (30) includes a pressure sensor (47) configured to measure pressure within a respective air bladder (30). A control unit (53) configured to selectively operate a pump (45) and valves (49) to sequentially adjust a pressure in two or more of the plurality of air bladders (30) having an applied load of an end user thereon to provide a repeating pattern within the two or more plurality of air bladders (30), wherein the repeating pattern is defined by a pressure increase and subsequent decrease in a selected one of the plurality of air bladders (30) followed a pressure increase and subsequent decrease in a selected other one of the plurality of air bladders (30) to provide a massaging action.
